In the coming years, breakfast cereals are expected to undergo a significant transformation, focusing more on a healthier lifestyle.
Traditional breakfast cereals are usually a mix of simple carbohydrates and sugars... not very healthy, right?!
Currently, minimally processed cereals are a minority in the market, but the trend is changing.
The industry is trying to meet the growing demand for natural and health-friendly products, such as vegan, gluten-free cereals, and cereals containing probiotics, among others.
Companies like Magic Spoon, which offers nutritionally enhanced cereals, are already gaining traction and expanding into new markets. Traditional brands like General Mills and the WK Kellogg Group are also launching new products tailored to the younger generation, including high-protein cereals or miniature versions that make cereals a convenient and quick snack!
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